What is the future of “Lexus,” which will convert all its vehicles to EVs in 2035? We asked Toyota’s in-house company president.


Tsuyoshi Watanabe, President of Toyota Motor Corporation’s Lexus International, Inc.

According to Newswitch on September 24, Toyota Motor Corporation plans to convert all new vehicles sold under its luxury car brand “Lexus” to electric vehicles (EV) by 2035. The company also recently revealed a new goal to decarbonize all stages of its cars from manufacturing to driving in the same year. We asked Tsuyoshi Watanabe, President of Lexus International, an in-house company appointed in March, about the direction Lexus, a pioneer in EVs and decarbonization at Toyota, is taking.

-How do you see the market? I feel that major changes are taking place in the environment. In this context, what Lexus should do is to decarbonize. Since assuming the presidency, I have had conversations with the heads of dealerships and customers in various regions. Since assuming the presidency, I have been talking with top dealers and customers in various regions, and they are becoming more and more interested in how to use and enjoy their cars. We need to move from discussions on what we can offer to new values, rather than just making cars.

-China, in particular, is the center of the EV market, and it is necessary to respond quickly to changes in the market. China is now a country where interests and concerns change after 2-3 months. The Chinese market is very large, and we must protect it as we have in the past. Lexus, as a global brand, was based on balanced product development, but honestly speaking, we do not think this approach will work in China. If we do not focus more on car manufacturing and product development in China, we will not be able to keep up with changes in the market.

Is the current direction to separate the domestic-only development system? We have to think about that as well. It will not necessarily be enough to plan only for the export of finished vehicles.

In 2014, Lexus plans to launch a next-generation EV with a renewed platform (car body) and software infrastructure. I feel the potential and expandability of EV technology. The flavor of the Lexus brand, such as detailed manufacturing and ride comfort as a car, will be inherited and evolved no matter what kind of car structure and production method is used. We will be taking on the challenge of a structure that is completely different from anything we have done before, but we must give it our all. What is the impact of the “GIGACAST” production method, which divides the body structure into three parts? The GIGACAST production method, which divides the body structure into three parts, has had a significant impact on Lexus. It is very rational. The balance of performance, strength, and rigidity when modularized structures are joined to form a single car is a difficult point, but as an engineer, I am very interested in it.

Click here to read the full article.


MAXXTA’s portable battery


■[World’s First] Plug & Play Home Energy Storage System Features

Maxxta PowerBaseX’Pro 4610W

3800W to 7600W AC output

PowerBaseX’Pro can supply up to 3,800W of power with one unit and up to 7,600W with two units connected. This is enough power to power a typical household washer, dryer, heater, refrigerator, etc. PowerBaseX’Pro’s rear wheels are electrically powered to help lighten loads. Simply pull the handlebars to carry it on sloping surfaces.

6600w Multi-Charge

Combining AC power and solar power, PowerBaseX’Pro can charge up to 5,150 watts on its own or 6,600 watts when connected to PowerBaseX’Plus. Whether you use PowerBaseX’Pro to prepare for emergencies or to manage your home’s energy consumption, the sooner the better.

3000w Solar Input

PowerBaseX’Pro can charge up to 3,000W from solar power alone. This is enough to fully charge the unit in 2~3 hours. Although we offer our own solar panels, PowerBaseX’Pro is compatible with a wide range of third-party solar panels from 12V to 150V and can be easily integrated into existing solar systems.

MAXXTA PowerBaseX’Pro HESS 4610 Specifications

AC/DC input – 1,800w 120V, 3,600w, 240V
Output – 4*5-20:15A 1800W Max (120V AC).
– 1*6-20:16A 3800W Max (240V AC).
– 1*TT-30. 30A 3600W Max (120V AC).
– Car Outlet*1:12.6V/10A Max.
– DC5521*2:12.6V/3A Max.
– Andersen*1:12.6V/30A Max.
– USB-C 1/2:5V~20A, 100W Max.(5V/3A, 9V/3A, 12V/3A, 15V/3A , 20V/5A)
– USB-C 3/4: 5V~12V, 20W Max. total (5V/2.4A, 9V/2.22A, 12V/1.67A)
Capacity 4,608Wh
Cell Lithium-ion rechargeable battery (LiFePO4)
Connection type WiFi/Bluetooth
Charging temperature 0°C~45°C
Discharge temperature 0°C~45°C
Multi-safety protection Overtemperature, overcurrent, overvoltage
Dimensions 730*320*447mm
Weight 55KG

MAXXTA Brand Series

MAXXTAPowerBaseX Portable Power Station (PPS)
2. MAXXTAPowerBaseX’Tra portable power station (PPS)
MAXXTAPowerBaseX’Pro Home Energy Storage System (HESS)
MAXXTAPowerBaseX’Plus battery cells
MAXXTA PowerBaseX Smart Home Panel with EV Outlet
MAXXTAPowerBaseX Mobile EV Charger
MAXXTAPowerBaseX’Pro cable
MAXXTAPowerBaseX Battery Cable

■River Bay Holdings, Inc.

Ribabay Holdings pioneers value-added investment approaches that leverage our deep industry and corporate relationships. We use our insight and expertise to drive strategic and operational change for each company.

RIVABAY . BAY. Holdings offers comprehensive advice and investment services that combine our expertise to turn our clients’ financial visions into reality.

Currently operating in London, New York, Zurich, and Hong Kong, our global team has made more than 1,000 primary and add-on investments valued at over US$65 billion ( as of April 1, 2022), consistently generating strong returns.

MAXXTA-branded energy storage system manufacturer
RIVA BAY Holdings, Inc.


For further information contact.

See you next time on K-blog.

Follow me!


メールアドレスが公開されることはありません。 が付いている欄は必須項目です